WhatsApp Business API Account supports the following message content types:


TitleDescriptionPreviewReply / SessionNotification / Post-Session
TextPlain text message. It can contain emojis, links (with preview control) and can also be formatted using:
  • Bold - Use Asterisk (*) for bold. 
  • Italics - Use Underscore (_) for italics. 
  • Strike - Use Tilde (~) for strike-through.
  • Monospace - Use three backquote/backtick (```) for code.
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Image/
Video/
PDF		You can send an image, video, file along with a caption. The media will auto-download only if the user has saved the brand contact.✔︎✖️
AudioYou can send audio without a caption. The media will auto-download only if the user has saved the brand contact.✔︎✖️
Other DocsYou can send any other type of doc like gif, xls, etc. They will be sent as a link.303✔︎✖️
LocationYou can also send a location to any user.✔︎✖️
ContactYou can also send a contact to any user.✔︎✖️