WhatsApp doesn't allow users to send advertising, marketing, or promotional messages to their customers. Any template that contains such messages is rejected.


Here are some examples of promotional messages


1. Offering coupon codes and free gifts 

Here is your boarding pass, with seat assignment and gate information. If you would like to save 10% on your in-flight dinner, order your meal through our app


2. Cold call Messages 

“Is now a good time to talk?”, 
“Thank you for your interest, can we speak now?”, 
“I tried contacting you but you weren't available. When are you free?”

Avoid words or phrases that make your template seem promotional. 


Think about how your message template sounds when read out loud.