Business Account
By default, any account using the WhatsApp Business API or WhatsApp Business App is a business account. Every WhatsApp Business API Account is verified manually by WhatsApp for authenticity.
If any user clicks on the Business Account in the WhatsApp profile, he will get a message that this business has not been verified. You can see it in action in this video.
Official Business Account (Green-Tick ✅)
WhatsApp manually verifies an authentic, notable brand to make it an Official Business Account. This is similar to the verified mark on Facebook and Instagram accounts. Very few businesses get access to Green-Tick.
An official business account has a green checkmark badge in its profile and chat thread headers. The name of the business is visible even when the user hasn't added the business phone number to their address book.
If any user clicks on the Business Account in the WhatsApp profile, he will get a message that this business is verified. You can see it in action in this video.
Is Green-Tick necessary? Will my brand get it?
Note: Not having Green-Tick does not mean you are not using an approved account. WhatsApp has still verified your business and given you permission to run your business account.
As per our experience, if your brand is not a well-known brand, WhatsApp considers your request for Green-Tick only after at least 3 months of usage. If the usage is good, people are responding well, then they check the prominence of your company and choose to give or not give the green tick.
How to get Green-Tick ✅?
Official Business Account application is different from the Business API Account application. Your brand can only apply for Green-Tick after Business API Account approval. To apply for Green-Tick please get in touch with us.